Your exit options, compared honestly

Selling your agency is probably the biggest financial decision of your life. Here's an honest side-by-side of your four real options.

DimensionPE FirmBusiness BrokerStrategic BuyerMy Helpful Homecare
Typical valuation multiple3–5x EBITDA0.5–1x revenue4–6x EBITDA1.0x revenue + equity
Cash at close80–100%70–90%50–80%0%
Deal structureCash + small earnoutAll cash or SBACash + stockSeller note + 5% equity rollover
Time to close6–12 months9–18 months6–12 months60–90 days
Broker / finder fees2–5%8–12%0–3%$0
What happens to your staffConsolidated / cutDepends on buyerConsolidatedStays in place
What happens to your clientsRebranded / disruptedDepends on buyerRebrandedSame care, better tech
Upside beyond the sale priceNoneNoneSmall stock5% equity in roll-up
Seller role after close1–2 yr transitionWalk away1–3 yr earnoutOptional advisor or walk away

Why our structure usually wins for sellers

A $2M/year agency typically sells to a PE firm for 4x EBITDA. If your EBITDA is $300K (15% margin), that's $1.2M at close. Our offer would be ~$2M paid over 5 years plus 5% equity in the combined company. If we exit in 7 years at $300M valuation, your 5% is worth $15M. Total take: $17M vs. $1.2M. That's the math no one explains to agency owners.

When PE still makes sense

If you need cash immediately (medical, retirement, family emergency), take the PE offer. Don't wait. Our structure is for owners who have 3–5 more working years in them and want to stay part of something bigger.

Why we can afford this structure

Because we're also the software. Every agency we acquire plugs into our platform, which immediately improves margin from ~15% to ~25%. That extra 10 points of EBITDA pays your seller note. We're not betting on growth — we're betting on efficiency we already know how to deliver.

Want a real offer?

Fill out the valuation form and we'll send you a detailed proposal within 48 hours. No broker fees. No obligation. Just an honest look at what your business is worth under our structure.

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